LG OLED55BX 55" 4K UHD Smart OLED TV, Black

LG OLED TV BX is a sight to beholdAmazing OLED display tech within reach. LG OLED TV BX is a difference-maker for movies, shows, sports and gaming. No detail goes unseen. And onlyOLED pixels emit their own light for perfect black, intense colour and stunning picture - backed by AI, our premium processor, connected home featuresand cutting-edge gaming tech in the world’s No.1 OLED TV Brand.Self-lighting OLEDBring home the world’s No.1 OLED TV Brand. Only OLED pixels emit their own light, allowing for perfect black, intense colour and stunning picture. Other TVs pale in comparison. There’s LG OLED, then there’s everything else.Alpha 7 (Gen 3) Processor 4KYour picture is made better, clearer, and smoother. Our Alpha 7 Gen 3 Processor 4K powers the performance. You don’t have to do a thing to enjoy great picture and sound. Our advanced processor does it for you with AI Picture, AI Sound and 4K Upscaling.Dolby Vision IQ and Dolby AtmosDolby ups the action, driving their best-in-class HDR format to new cinematic heights. Dolby Vision IQ automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.Smart TV webOS 5.0 with ThinQ AI and Bluetooth Magic RemoteLG’s unique webOS platform makes it surprisingly fast and easy to stream movies and shows with your favourite apps and find new obsessions based on what you like. While our Bluetooth Magic Remote lives up to its name with voice and motion control - just speak or simply point, scroll and click.GamingLG OLED TV is built for gaming. AI-powered picture quality transports you to the moment. Gaming features and the latest tech, like NVIDIA G-SYNC, give you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay.