Amazing Resolution With 4K Ultra HD, LG offers you the latest in TV resolution technology with 4 times the resolution of Full HD. Enjoy your favourite movies and shows in 4K glory from Netflix, YouTube and more! Give everything the HDR look You don't have to wait for Hollywood to catch up to take advantage of HDR. With HDR effect, your TV improves brightness and delivers enhanced contrast ratio to upgrade SDR (standard dynamic range) movies and shows to look like they've been mastered in an HDR format, delivering more realistic, life-like picture. Get the best from your TV HDR lets you see everything the way it was meant to be seen, helping your TV produce billions of colours. LG Active HDR supports both HDR 10 and HLG ensuring that you get an optimized viewing experience no matter what you're watching. Brighter than a star-filled sky With ULTRA Luminance, LG UHD TVs can achieve a higher peak brightness allowing for brighter, more distinct, and sharp images. Upscale the resolution to 4K quality LG's 4K Upscaler boosts resolution to near 4K quality through advanced image processing technology.